Wildwyn Prepares to Launch First Products: Black Soldier Fly Innovation for Birds, Soil, and Poultry
Across the UK, England, Wales, Scotland, the US, and Western Europe, farmers, gardeners, and wildlife enthusiasts are searching for better ways to feed animals and improve soil health without relying on outdated, resource-heavy products. At Wildwyn, we believe nature already has the answer. That’s why we are launching our first family of products built on the remarkable Black Soldier Fly (Hermetia illucens) — an insect at the heart of sustainable agriculture, animal nutrition, and the circular economy. With three dedicated ranges — Brook & Hollow, Root & Rise, and Nest & Meadow — Wildwyn is bringing insect innovation to the UK market and beyond, offering premium solutions for wild birds, fish, poultry, game birds, and gardens.
Brook & Hollow – Premium Nutrition for Wild Birds and Ornamental Fish
Wild bird feeding is one of the most popular hobbies in England, Wales, and Scotland, as well as across Western Europe and the US. But many conventional feeds rely heavily on imported soy, peanuts, or low-grade seed mixes. With Brook & Hollow, we’re offering something different: dried black soldier fly larvae (calciworms), a natural wild bird feed that is both eco-friendly and scientifically proven to deliver superior nutrition. Calciworms contain around 40% protein and are three times richer in digestible calcium than mealworms. This makes them especially valuable for supporting strong bones, vibrant plumage, and egg production in wild birds. Robins, finches, tits, and blackbirds instinctively recognise dried BSF larvae as a natural food source, while pond keepers can use them to provide ornamental fish nutrition that mirrors a natural insect-based diet. By choosing Brook & Hollow, bird lovers in the UK, US, and Europe can support biodiversity in their gardens while taking a positive step toward sustainability.
Root & Rise – Insect Frass for Healthier, Greener Gardens
Gardeners across Western Europe, the UK, and the US are moving away from chemical fertilisers and searching for more natural, sustainable ways to enrich their soil. Root & Rise provides exactly that, with BSF frass fertiliser (insect frass) — a natural soil conditioner created as a by-product of the black soldier fly lifecycle. Unlike synthetic fertilisers, frass is alive with beneficial microbes, organic matter, and slow-release nutrients. It supports long-term soil biodiversity, enhances root strength, and helps plants become more resilient to stress. Whether used in allotments in England, vineyards in France, gardens in Scotland, or vegetable beds in the US, Root & Rise allows growers to practise sustainable gardening while reducing reliance on chemical inputs. Frass is also fully aligned with the circular economy. Instead of relying on mined or fossil fuel-based fertilisers, it transforms food waste into a valuable soil amendment — closing the loop from waste to productivity.
Nest & Meadow – Sustainable Feed for Poultry, Pheasants, and Game Birds
Backyard poultry keeping is booming across the UK, US, and Europe, while estates in England, Wales, and Scotland continue to raise pheasants and game birds for sport and conservation. Traditional feeds often depend on imported soy or fishmeal, which can be expensive and environmentally damaging.Nest & Meadow solves this by offering dried black soldier fly larvae as a sustainable poultry feed supplement, pheasant feed, and game bird feed. With high levels of protein, oils, and calcium, they replicate the instinctive insect diet that hens, ducks, quails, and pheasants naturally crave.Scientific studies on Hermetia illucens larvae show that they contain antimicrobial peptides and medium-chain fatty acids, which support gut health and immunity. For laying hens, the extra β-carotenoids in the larvae enrich yolk colour, improve antioxidant stability, and boost the value of every egg. For pheasants and game birds, the calcium content builds stronger bones and brighter plumage. For smallholders and estates across the UK and Western Europe, Nest & Meadow offers a healthier, traceable, and more eco-friendly alternative to conventional feeds.
The Science of Black Soldier Fly (Hermetia illucens)
The benefits of the black soldier fly larvae are grounded in solid science. As nature’s recyclers, they convert food by-products into protein, oil, and frass at an incredibly efficient rate. Compared to soy or fishmeal, BSF requires far less land, water, and energy. This efficiency makes insects as food and feed one of the fastest-growing innovations in agriculture. The larvae provide high-protein insect feed and calcium-rich poultry feed, while frass improves soil biodiversity without the need for synthetic chemicals. By choosing Wildwyn products, consumers in England, Scotland, Wales, the US, and Western Europe are directly supporting this sustainable shift.
Part of a Bigger Business Plan
The launch of Brook & Hollow, Root & Rise, and Nest & Meadow is only the beginning. Wildwyn is part of a wider business plan under the Inspira Green group, which combines global ingredient supply with UK-crafted branded products. This model ensures we can provide consistent, certified supply chains while bringing innovation directly to households, gardens, and farms across the UK, US, and Western Europe. By balancing science, sustainability, and practical solutions, Wildwyn is uniquely positioned to offer products that are both better for animals and better for the planet.
Join the Wildwyn Movement
From your bird feeder to your chicken coop, from your garden soil to your pond, Wildwyn’s first products are designed to make a measurable difference. Whether you’re a gardener in Wales, a poultry keeper in England, a bird enthusiast in Scotland, or a farmer in Western Europe or the US, our black soldier fly products offer a smarter, more sustainable choice. Discover the benefits of dried black soldier fly larvae, Hermetia illucens, calciworms, and insect frass today — for your birds, your garden, your poultry, and the future of sustainable living.
